I help European brands land in Korea — and stay there.
Most fail not
because their product is wrong, but because their marketing is. Wrong platform. Wrong
influencers. Wrong trust signals.
I can help you close the gap.
Korean influencer marketer & designer.
Based in Stockholm.
Swedish Gaston Luga had minimal presence in
Korea before I joined. Within a year we grew to thousands of monthly visitors resulting in hundreds
of orders — and Korea became their 2nd largest foreign market.
On the left, real data from a Google Data Studio report covering a full year (sales figures kept
confidential). The trend is clear. When Korea-specific marketing works, it really works.
My strategy: Naver-first, influencer-led, every post briefed and curated.
Influencers had creative freedom — but they never had to guess what to do. And it paid off
massively.
+317%
More items sold
per month
+380%
More monthly
visitors
+5
Large Korean-specific
campaigns per year
+515%
More organic traffic
to Korean site
Instagram and YouTube build awareness. Naver builds trust — and
closes the sale.
In Korea, a buyer sees your product on Instagram, then searches Naver
for an in-depth review before purchasing. That is how the funnel works.
Miss Naver, and you are paying for awareness you never convert.
Naver content also has a long shelf life. A well-placed blog post keeps
driving traffic for months. Instagram disappears in 48 hours. YouTube
works — but Korean influencers demand high fees, making it the most
expensive channel per conversion.
Start with Naver. Layer Instagram for reach. Use YouTube
selectively.
Same campaign · Very different outcomes by platform
64,000 sessions
2,100
Direct purchases
36,500 sessions
105
Direct purchases
2,200 sessions
25
Direct purchases
Influencer traffic converts better when the checkout does too.
Korean buyers expect to pay with Kakao Pay and Naver Pay — not just a credit card form.
I helped integrate both into Gaston Luga's Korean checkout. It is not a simple process
without local representation, but it is worth it. Payment friction kills conversions that
good content worked hard to earn.
Shipping matters too. I worked with Maxpeed
Korea
to make delivery faster and more reliable for Korean customers. Koreans expect fast,
trackable shipping — a slow delivery from Sweden is a one-star review waiting to happen.
Awareness gets buyers to the site. Localized payments and fast shipping close the sale.
All three working together is what moved the numbers.
Content brings them in. Infrastructure keeps them.
Good marketing without good design is just noise. I design the creative that makes the strategy land
— campaign pages, brand systems, UX flows, social ads, and everything in between.
E-commerce campaigns at TMON, CJ Corporation, and 11st Street in Korea. Brand identity and UX at
Hyper Island in Sweden. And occasionally, candles and handmade bags sold on Naver via my own
influencer campaigns — because the best way to understand a channel is to use it yourself.
Multi-device campaign creative for one of Korea's largest e-commerce platforms.
Bold, conversion-focused mobile sale creative. High contrast, price-forward — exactly how Korean buyers shop.
Co-branded promotional page with a Korean financial partner. Complex stakeholder creative delivered cleanly.
Content-dense homepage layout — the grid-heavy UX Korean buyers expect and trust.
Flash sale ad creative for paid social. Organic and paid working together.
Landing page for a Swedish SaaS brand. Minimal, clean, Scandinavian — the other end of the design range.
Brand identity applied to invoices and documents. A system that holds up off-screen.
Multi-page UX layout system. Consistent grid and content hierarchy — Hyper Island.
Research-led user personas. The same methodology I apply to understanding Korean buyers.
Sold via Naver influencers in small batches. Own product, own strategy, own results.
Handmade bags sold on Naver via influencers. Proof the method works at any scale.
Every interaction mapped before any visual decision. Hyper Island.
Influencer strategy, Naver SEO, creative production, analytics across Seoul and Stockholm.
Identifying, briefing, and managing Korean influencers on Naver Blog, Instagram, and YouTube. Every post curated — influencers have creative freedom, but never have to guess what to do.
Korea runs on Naver, not Google. I build the organic content strategy, run Naver paid search campaigns, and translate the data into insights EU clients actually understand.
Campaign copy, brand guidelines, and creative assets adapted from English into Korean — and back. The soul of the brand stays intact. The execution fits the market.
Product pages, landing pages, and campaign creative built for Korean buyers. Hands-on experience at TMON, CJ Corporation, and 11st Street — Korea's largest platforms.
Paid social campaigns for EU brands targeting the Korean market. Analytics and Meta reporting translated into clear, actionable insights for European stakeholders.
BA Design Lead, Hyper Island Stockholm. BA Design and Art, Shingu University Seoul. Educated on both sides of the gap — and working at the intersection ever since.