As an in-house designer for TMON, Korea's second largest e-commerce platform, I was responsible for creating a variety of engaging and visually appealing promotional materials. One of the key projects involved designing dynamic advertisements for social media campaigns, aimed at driving sales and increasing customer engagement.

Highlights

• Creative Conceptualization: Developed eye-catching graphics for Social Media campaigns, aligning with TMON's brand.

• Design Execution: Crafted dynamic ads, such as the "Monster Sale" with a countdown timer, and promotions for products like Jimmy Choo fragrance.

• Tools: Utilized Adobe Creative Suite for design and A/B testing for optimization.

• Impact: Increased social media engagement and drove significant sales during promotional periods.

Lotte Card Promotion

DIGITAL CAMPAIGN | IN-HOUSE DESIGNER @ TMON

I created visually appealing promotional materials for a Lotte Card campaign, offering a 5% discount on purchases over 100,000 KRW.

Highlights

• Creative Conceptualization: Designed eye-catching graphics for the Lotte Card promotion, aligning with TMON's brand aesthetics and emphasizing the 5% discount offer.

• Design Execution: Crafted dynamic ads for desktop, mobile, and email newsletters, incorporating cohesive design elements like cherry blossoms and bold text to capture attention and maintain a consistent look across all channels.

• Tools: Utilized Adobe Creative Suite for design and A/B testing for optimization.

• Impact: Enhanced customer engagement and significantly increased the usage of Lotte Cards for purchases during the promotional period.

CROSS-PROMO WITH MAJOR BRANDS

LANDING PAGE | IN-HOUSE DESIGNER @ TMON

I created visually impactful promo landing pages for major campaigns:

Pizza Hut Lunch Pizza Promotion

Highlights:

• Visual Appeal: Featured mouth-watering images of pizzas to attract customers.

• Clear Information: Emphasized the price (5,900 KRW) and variety of lunch pizzas.

• Engaging Layout: Organized content for easy reading and understanding.

Sony Electronics Event

Highlights:

• Brand Integration: Incorporated Sony’s colors and style for brand consistency.

• Event Details: Clearly presented event information, dates, and prizes.

• Step-by-Step Guide: Provided simple instructions on how to join the event.

• Impact Boosted customer engagement and lunchtime sales for Pizza Hut. Increased participation and brand visibility for Sony’s event.

TMON FASHION WEEK

NEWSLETTER | IN-HOUSE DESIGNER @ TMON

I designed an engaging and visually appealing newsletter for Fashion Brand Week, aimed at boosting customer engagement and driving sales.

Highlights:

• Visual Appeal: Featured high-quality images of fashion items, including clothing, shoes, and accessories, to capture customer interest.

• Clear Information: Prominently displayed discounts and special offers, such as 30% off sneakers, with clear pricing for easy comparison.

• Engaging Layout: Organized products into sections like "Woman's BEST" and highlighted popular items to guide readers through the newsletter.

• Tools: Utilized Adobe Creative Suite to design a cohesive and attractive layout, maintaining consistency with TMON's brand.

• Impact: Enhanced customer engagement and drove higher sales during Fashion Brand Week through an informative and visually compelling newsletter.

HOME PAGE MAIN BANNER

BANNER DESIGN | IN-HOUSE DESIGNER @ TMON

Created a prominent banner for TMON's main homepage, viewed by over 3 million visitors daily, to highlight top deals and featured products.

Highlights

• Visual Appeal: Designed with high-quality images and vibrant colors to capture attention immediately.

• Clear Messaging: Featured concise, impactful text to convey discounts and product benefits effectively.

• Placement Positioned key products and deals prominently to maximize visibility and engagement.

• Tools: Utilized Adobe Creative Suite to ensure a cohesive and appealing design that aligns with TMON's branding.

• Impact: Significantly increased click-through rates and customer interaction with promoted products, driving higher sales and engagement on TMON's platform.